Project Description

Lighthouse Pop-Up Shop

Project: Hand Lettering, Print Design, Packaging Design, Direct Mail and Interactive Advertising.
Client: The Lighthouse Saskatoon
Additional Credit: Giles Woodward, Ryan Schmidt, Anthony Thoen, Kati Phillips, Tanis McLay

Award: 2015 Redgees – ‘Best of Region’

The Lighthouse is an organization in Saskatoon, SK, that helps provide housing for those in need. This campaign was designed in a unique and interactive way to spread awareness to the general public and to possible donors. With inspiring words and a hand-written style of text on a cardboard backdrop, it communicates to the public that they can make a difference and can impact the lives of people suffering from homelessness.