Lighthouse Pop-Up Shop
Project: Hand Lettering, Print Design, Packaging Design, Direct Mail and Interactive Advertising.
Client: The Lighthouse Saskatoon
Additional Credit: Giles Woodward, Ryan Schmidt, Anthony Thoen, Kati Phillips, Tanis McLay
The Lighthouse is an organization in Saskatoon, SK, that helps provide housing for those in need. This campaign was designed in a unique and interactive way to spread awareness to the general public and to possible donors. With inspiring words and a hand-written style of text on a cardboard backdrop, it communicates to the public that they can make a difference and can impact the lives of people suffering from homelessness.