Project Description

Affinity Direct Mail

Project: Community Direct Mail
Client: Affinity Credit Union
Agency: MGM

In an effort to increase traffic to a few locations of Affinity, and to promote local businesses, Affinity held a contest for a shopping spree. We wanted the direct-mail piece to be interactive, unique, and modern-looking. For the design we used Affinity’s brand colors on a wallet theme that had a removable entry-form card that related banking to shopping.