The flyer for DriveNation was conceptualized and designed with purpose. We went with the concept of “Your Search Ends Here,” to show potential buyers that they don’t need to look further, FFUN has what they are looking for. Taking inspiration from their logo, there is an “X” subtly placed in the backdrop to show that “X marks the spot.” We wanted to be witty and interesting, but also communicate that they can fill the needs of their customers.
The goal with the flyer’s appearance was to make it look clean, simple, and free of “clutter.” This enables the viewers to easily read and process the information more efficiently. We played on “Your Search Ends Here,” concept by adding a word search to make the flyer “FFUN” and interactive, while also getting the viewers to learn the company’s information.
For the Collision Centre vehicle wrap design, I used FFUN’s chevron logo to look as though it was colliding into itself. This was done to tie their brand to the Collision Centre, so that the viewers could easily identify what the company was offering.
BMX Start Gate
I created the BMX advertising piece for “FFUN in the community,” which was displayed on the racing gate in Martensville and Warman.